Surviving The Economic Slowdown | Webwerks

Surviving The Economic Slowdown


The Indian economy is facing a slowdown and it is for real. The on-going recession around the globe is like adding fuel to the fire. The slowdown is taking its toll on businesses and will have drastic effects in the long run. However, there are ways to keep your business from going downhill during tough times.

  • Keep a check on cash flow: It is needless to say that a small business requires cash to continuously flow in to keep the business running. During tough times like these it is even more necessary for small to mid-level businesses to have a continuous flow of money to keep business up. This also brings us to our next point where businesses need to lower their capital expenditures to a minimum.
  • Keep a check on Capital Expenditures: Capital expenditures or CapEx in short are the funds that are used by the company to maintain, upgrade and acquire physical assets like property and equipment. CapEx is when organizations spend their funds on undertaking new projects and investments. But it is not just limited to this every penny spent on something as small as repairing a roof top to buying and upgrading your IT infrastructure is capital expenditure. If an organization has suppose an on-premise IT infrastructure the costs of maintaining and upgrading it are overwhelming. This is where DCaaS comes into play. We have already given details in our previous article why one needs to invest in DCaaS. Data centers also offer pay-as-you-go models, where clients have to only pay for the resources that they use. This will reduce unnecessary expenditures by a huge margin since.
  • Focus on your core business: The idea of adding different products to increase your business seems good on-paper, but in reality it might not be such a good idea after all. Too many products can harm your core business, it is rather a better idea to invest in your core business products (the one’s that you primarily intend to sell). Drop your extra spending on unnecessary expansion of your product range. Focus on your core products and try to make these products better.
  • Maintain your existing customers: Your loyal customers are your key to recession-proofing your business. Holding on to your long standing customer base will probably give you the best chance of keeping your business from taking the recession damage. Ignoring your loyal customers and running behind gaining newer customers will only cause instability.
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